Photo by Jopwell

In April, as we were getting ready for our launch, we focused our efforts on creating a delightful and welcoming experience for our collaborators. To ensure that our collaborators receive timely and informative pieces of content, we needed to develop our email marketing strategy.

First, we needed to identify the purpose for our email marketing. Our goals for email marketing included:

  • Creating warm and welcoming emails for new users
  • Helping them understand our value proposition
  • Helping them understand what they can do with their accounts
  • Helping new users understand the benefits for personalizing their profile
  • Sending reminders
  • Sending confirmation for…

Photo by Nate Grant

After incorporating our lessons from our eighth development sprint, we jumped into our ninth development sprint.


Photo by Alvaro Reyes

After incorporating our lessons from our eighth design sprint, we jumped into our ninth design sprint.


Photo by Visual Design

After incorporating our lessons from our seventh design sprint, we jumped into our eighth design sprint.


Photo by Kelly Sikkema

After incorporating our lessons from our sixth design sprint, we jumped into our seventh design sprint.


Photo by Goran Ivos

After incorporating our lessons from our seventh development sprint, we jumped into our eighth development sprint.


Photo by Joshua Reddekopp

After incorporating our lessons from our sixth development sprint, we jumped into our seventh development sprint.


Photo by Rémi Walle

In partnership with Just Economics, we developed GiveShop’s framework for addressing our supported causes, and the tools we’ll use to vett projects and evaluate their impact over time.

Key Components:

  • Framework
  • Vetting Process
  • Ongoing Evaluation

I. Framework

GiveShop’s framework designed for each cause ensures an integrated approach that is integral to effectively addressing these complex problems.

It consists of five major routes in addressing each social cause in developed countries and in developing countries.

  1. Prevention - Interventions to stop the problem from arising
  2. Treatment - Interventions to support and solve for immediate needs
  3. Sustainability - Interventions to embed the solution and reduce…


Photo by Judit Peter

Last month, as part of our user acquisition test plans and content marketing strategy, we focused our efforts on creating a webinar to share with our community.

When we were first brainstorming on topics and coming up with the content for our first GiveShop webinar, we had these goals in mind. We wanted create content that would be:

  • Relevant — create content for our community of collaborators, whether they are skilled professionals or recent grads
  • Relatable — provide examples of what organizations and projects are looking for and case studies/stories from volunteers
  • Motivational/Inspirational — help potential collaborators see and understand…

Photo by Startup Stock Photos

Anqi Xiao is currently a Product Designer for security platforms at Upwork in Sunnyvale, CA. She has experience in creating responsive websites, building design systems, and qualitative and quantitative user research.

We had the great pleasure of interviewing her and we talked about her skill-building experience while volunteering with GiveShop, a fast-growing, budding startup here in the Silicon Valley.

She offers stellar advice for aspiring designers and those who are looking to make a career transition. She shares her success story of how skills gained from volunteer work helped her land her dream job.

Hi Anqi! It’s so exciting to chat with you and for our audience to hear your story. You actually have a very interesting background and an array of experience in Industrial Design, Graphic Design, and UX/UI Design. Tell us more about your background and how you got started in Product Design.

My background is in Industrial Design…

GiveShop

We are a budding startup in Silicon Valley aiming to simplify the act of giving. Our goal is to mobilize more people to get involved with meaningful causes.

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