In April, as we were getting ready for our launch, we focused our efforts on creating a delightful and welcoming experience for our collaborators. To ensure that our collaborators receive timely and informative pieces of content, we needed to develop our email marketing strategy.
First, we needed to identify the purpose for our email marketing. Our goals for email marketing included:
In partnership with Just Economics, we developed GiveShop’s framework for addressing our supported causes, and the tools we’ll use to vett projects and evaluate their impact over time.
GiveShop’s framework designed for each cause ensures an integrated approach that is integral to effectively addressing these complex problems.
It consists of five major routes in addressing each social cause in developed countries and in developing countries.
Last month, as part of our user acquisition test plans and content marketing strategy, we focused our efforts on creating a webinar to share with our community.
When we were first brainstorming on topics and coming up with the content for our first GiveShop webinar, we had these goals in mind. We wanted create content that would be:
Anqi Xiao is currently a Product Designer for security platforms at Upwork in Sunnyvale, CA. She has experience in creating responsive websites, building design systems, and qualitative and quantitative user research.
We had the great pleasure of interviewing her and we talked about her skill-building experience while volunteering with GiveShop, a fast-growing, budding startup here in the Silicon Valley.
She offers stellar advice for aspiring designers and those who are looking to make a career transition. She shares her success story of how skills gained from volunteer work helped her land her dream job.
My background is in Industrial Design…