Marketing 1.09 | GiveShop Video: Our Story (behind-the-scenes)

  1. We asked team members to sign up for a time slot for their interviews so that we could limit the number of people onsite.
  2. If team members were not feeling well, we would ask for them to cancel.
  3. Each of the team members were required to wear masks on the day of the filming unless they were actively being interviewed or filmed. In one instance, we filmed two team members working side-by-side without masks but only because they were already living in the same household.
  4. We tried our best to keep distance with each other as much as possible during filming.
  • It is important to have an experienced video producer to help create high-quality, professional videos. An experienced video producer can advise the right lighting, sound, and angles to use in your video.
  • Having the right equipment (lights, cameras, lenses, microphones) will make the quality of your video that much better. A camera with a good depth of field makes a big difference.
  • When filming videos on a low budget, be creative with what you have. You can create extraordinary backgrounds using props that you already have. Use plants, natural colors, a simple bookshelf, and some nice seating.
  • Give your interviewees prep questions to think through ahead of time, but make it conversational on camera. Allow your interviewees to tell their story.

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