[Strategy] Execution 1.02 | Pricing Preferences From Hi-Fi User Tests

When running our hi-fi tests, we inquired both givers and projects about several pricing models through an anonymous survey. Our goal was to gain a better understanding of our optimal price point & whether we can financially sustain our business.

I. Giver Survey (N=14)

Options Available

• Transaction Fee: 20%
• Transaction Fee: 15%
• Transaction Fee: 10%
• Transaction Fee: 0%
• Tipping Model: Free. Users select a % from 0%-20%

Results:

• For a flat transaction fee, 42.9% of givers were okay with being charged 15%-20%
• For a flat transaction fee, the average % fee is ~11.4%
• 64.3% (9/14) said they preferred a tipping model
• When given the option to tip, the average % tip selected is ~ 9.3%

Hi-Fi User Test | Giver Pricing Preferences

II. Project Survey (N=2)

Options available:

• Transaction Fee: 15%
• Transaction Fee: 10%
• Transaction Fee: 0%
• Tipping Model: Free. Users select a % from 0%-20%

Results

• For a flat transaction fee, 100% of projects were okay with being charged 15%
• 100% said they preferred a tipping model
• When given the option to tip, the average % tip selected is 15%

Hi-Fi User Test | Project Pricing Preferences

We plan to collect more data on the project side before selecting our initial pricing models. Once we select our initial pricing models, we will use this information to create our financial projections!